Evo started way back in 2007 and we’ve been on an epic ride ever since! From humble beginnings in the Waikato, we’ve grown to have showrooms all across our beautiful country, many in key riding destinations. Though as much as we’ve grown we’re still a family owned 100% kiwi company.
Founded on the principal of “There Must be a Better Way” Evo has pushed the boundaries of what our customers can expect from a retailer in the industry. We’re not done yet though we’ll keep pushing and improving to bring you an even better customer Experience.
There is over 250 of us, and we love bikes! Our crew are passionate about bikes and riding first and foremost, you’ll find them on the trails, hitting the road, at velodromes, bmx tracks and skateparks and commuting. Anywhere you can ride you’ll find one of us. We love sharing our two-wheeled obsession with other riders whether new, elite, young, or old.
Our customers are a weird and wonderful mix of all types and ages.
Parents getting kids onto their first balance bike, Roadies looking for the next bike to slice through the air, shredding teenagers who just want to braaap, e-bike commuters, who want to get to work, fast, safe, and sweat-free. Riders of all types, young, old, new or experienced.
We got lots more family on board to help make Evo better as things got busier!
We consider our crew part of the family too, and over this time we went from 30 to over 100 crew. That’s over 200% more crew!
We didn't want to be just a bike store with lot's of showrooms. We wanted to become the best bike organisation in the world. Our first step on this journey meant setting our core values. We implemented values that have become the basis for every single decision we make. Our values injected a much-needed culture boost into Evo and set us on the right path.
Our Showrooms aren’t just retail outlets to us, they’re culture centers, where you can find like-minded people who love to get out on two wheels. We see our showrooms as your gateway to fun, freedom, and years of good times. And we wanted to make Evo the launchpad to send you off on your next adventure or commute. To do that we needed more showrooms!
Our passion, determination and culture have been our crutch during this growth.
After nationwide lockdown in 2020 we opened 9 more stores to reach more kiwi customers than ever before.
Lockdown gave us other ways to engage with our customers, rolling out a home delivery service so we can bring your new bike to your house and deliver contactlessly.
We also embraced our local heritage with a new, NZ inspired logo and the introduction of Wade.