DT SWISS - 3 DECADES ANNIVERSARY MERCHANDISE
Three decades ago, people were walking around in Buffalo Boots, holding a Discman in one hand playing Nirvana, the other hand holding their flip phone. It was during this time that DT Swiss was founded in its current form. While Buffalo Boots, Discmans, Nirvana and Nokia have almost disappeared from our daily lives, it's hard to imagine the world of high-quality bicycles without the components of DT Swiss.
Since its inception, the idea of manufacturing various reliable products for ambitious cyclists has remained unchanged, maintaining dedication to quality and innovation as an integral part of DT Swiss.
You only turn 30 once. This is our chance to celebrate three decades of innovation and high quality for all ambitious cyclists. To celebrate this milestone, 3 flagship products were created in a limited edition, concentrating on the latest technologies and featuring unique designs that will transport you right back to DT Swiss’ origins.
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